Privacy Policy

Effective Date: 25/10/2024
Last updated: 25/10/2024

1. Introduction

This Privacy Policy describes how BlumBrand LLC (“BlumBrand,” “we,” “us,” or “our”) collects, uses, and shares personal data when you use our website (www.blumbrand.com) or contact us through our contact form. This policy is compliant with relevant U.S. privacy laws, including CalOPPA, CCPA, and CPRA for California residents, and with the General Data Protection Regulation (GDPR) for users in the European Union (EU).

2. Data We Collect

We collect the following personal data from users who contact us through our website:

• Full Name
• Email Address
• Company Name

We also collect non-personal data automatically through cookies and tracking technologies like Google Analytics and Microsoft Clarity,
which help us analyze user behavior and improve the website.

3. Purpose of Data Collection

We collect personal data to:

• Respond to inquiries and provide services to clients;
• Send newsletters and updates related to our services and the digital marketing industry (with an opt-out option);
• Improve our website through analytics tools like Google Analytics and Microsoft Clarity.

4. Legal Basis for Processing (EU Users)

If you are located in the EU, we process your data based on the following legal grounds:

• Your consent for sending newsletters and using tracking technologies (which you can withdraw at any time);
• Legitimate interest in improving our services and communicating with prospective clients;
• Compliance with legal obligations, if applicable.

5. California Residents – Your Privacy Rights

a. CalOPPA Compliance

Under the California Online Privacy Protection Act (CalOPPA), we must disclose the following:

• Users can visit our site anonymously;
• Our Privacy Policy link includes the word “Privacy” and is easily accessible on the homepage;
• Users will be notified of any changes to our Privacy Policy via email;
• Users can change their personal information by contacting us via [email protected].

b. CCPA and CPRA Compliance

California residents have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include:

• Right to Know: You have the right to request the categories of personal information collected, the purpose for which it is collected,
  the categories of sources, and third parties with whom we share the information.
• Right to Delete: You have the right to request the deletion of your personal data, subject to certain exceptions.
• Right to Opt-Out of Sale: We do not sell personal information to third parties. However, if we ever change this practice,
  you will have the right to opt out.
• Right to Correct: You have the right to request corrections to any inaccuracies in your personal data.
• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising any of your privacy rights under the CCPA or CPRA.

To exercise any of your California privacy rights, please contact us at [Insert Contact Email].

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (Google Analytics, Microsoft Clarity) to monitor user behavior on our website.
You can control cookies through your browser settings.

7. Data Sharing and Third Parties

We may share your data with third-party service providers (such as Google and Microsoft for analytics).
We do not sell, rent, or trade personal data to third parties.

8. International Data Transfers

As our servers and service providers may be located in different countries, including the United States, your personal data may be transferred across borders, including outside the European Economic Area (EEA).
We take appropriate measures to ensure such transfers comply with data protection laws, including using Standard Contractual Clauses for EU users.

9. User Rights (General and EU Users)

• Access your data;
• Request corrections or updates to your data;
• Request deletion of your data (unless we are legally required to retain it);
• Object to the processing of your data;
• – Withdraw consent to data processing at any time.

To exercise your rights, please contact us at [Insert Contact Email].

10. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy.
If you have done business with us, we may retain certain data to comply with legal obligations.

11. Data Security

We use appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

12. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you by email of any significant changes.

13. Contact Information

If you have any questions about this Privacy Policy, or if you wish to exercise any of your rights under the CCPA, CPRA, or GDPR, please contact us at:

Email: [email protected]